This Is Marketing: You Can't Be Seen Until You Learn to See

Seth Godin's book This Is Marketing: You Can't Be Seen Until You Learn to See is a refreshing take on marketing. Godin argues that marketing is not about selling products or services, but about helping people. He calls this "marketing with a soul."

Godin's book is full of insights and examples that will help you to think about marketing in a new way. He challenges you to focus on the needs of your customers and to create products and services that they truly want. He also teaches you how to build relationships with your customers and create a community around your brand.

If you're looking for a book that will help you to think more deeply about marketing, then This Is Marketing: You Can't Be Seen Until You Learn to See is a must-read.

Here are some of the key takeaways from the book:

• Marketing is not about selling products or services, but about helping people.
• The best marketing is authentic and comes from the heart.
• Customers are not numbers, they are people with needs and desires.
• Relationships are the foundation of successful marketing.
• Marketing is about creating a movement, not just making a sale.

If you're looking to take your marketing to the next level, then I highly recommend reading This Is Marketing: You Can't Be Seen Until You Learn to See. It's a book that will challenge your thinking and help you to create marketing that is more effective and more meaningful.